Goodbye ‘' Hello ‘’ Domain Change Marks New Chapter in Elon Musk’s Master Plan (and Obsession)

  • The domain change was almost inevitable after Twitter’s rebrand to X. However, a large number of users still call it Twitter.

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It has been nearly a year since Elon Musk announced that Twitter would be changing its name to X. The new name would be part of a unique “master plan” to transform the popular social network into a WeChat-style super app. On Friday, Musk's rebrand strategy officially entered a new phase.

Goodbye, Despite Musk changing the platform's official name to X, the site continued to use the "" domain. However, this has now changing, and the transition to the new domain,, is gradually rolling out.

Twitter 1

I still see “” as the domain. The domain rebrand is currently taking place, which means that for many users, things are still the same. However, at some point, everyone will get a the following alert on their accounts welcoming them to the new domain:

We are letting you know that we are changing our URL, but your privacy and data protection settings remain the same.

Both domains still work. If you want to see this domain change for yourself, you can visit It’ll no longer redirect you to Quite the opposite–if you enter, you’ll be redirected to the new domain.

Super app-bound? In an X post, Musk initially said, “All core systems are now on” But in a now-deleted follow-up post, he pointed out that this was part of his vision for X as a major project. Although the tweet is no longer there, it clearly refers to Musk’s ambition to transform X into a super app that, among other things, users could use to manage their money.

We’ll keep calling it Twitter. The truth is that the domain change is purely symbolic, and it was something many could expect. The question, of course, is whether Musk will finally have us calling Twitter “X” with this rebrand. At least here at Xataka On, the team hasn’t quite gotten used to it, and several discussion threads on Reddit confirm that for a large number of users, Twitter isn't “X.” It’s still Twitter.

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