Adapted by:
John Tones
WriterI've been writing about culture for twenty-something years and, at Xataka, I cover everything related to movies, video games, TV shows, comics, and pop culture.
Alba Mora
WriterAn established tech journalist, I entered the world of consumer tech by chance in 2018. In my writing and translating career, I've also covered a diverse range of topics, including entertainment, travel, science, and the economy.
Devotion and fetishism often go hand in hand. Who hasn’t wanted to wear a T-shirt, jacket, or accessory from one of their favorite TV shows? We all remember the iconic clothing worn by memorable TV characters. The ShopYourTV website puts those items within our reach. Whether you’re a fan of Hacks or captivated by Wednesday, you can find clothing straight from your favorite TV shows.
Buy what you see on TV. ShopYourTV offers a simple concept. By browsing through sections, you can access a wide selection of clothing worn in TV shows, from Only Murders in the Building to Riverdale. Clothes include pants, shirts, jackets, shoes, blouses, and jewelry.
Each item is showcased with a screenshot from the show featuring the garment in use and an image of the item itself. If you’re interested, you can click on a purchase link if the garment is still available, or find someone selling it on eBay and similar platforms.
Dress like your favorite TV character. Television has always been a source of fashion inspiration. Before the rise of streaming, shows like Mad Men revived vintage styles. However, the popularity of streaming has made television fiction more influential than ever.
For instance, Euphoria had a significant impact on youth fashion, particularly the style known as Y2K, which reflects how people dressed in the late 1990s and early 2000s. During the show’s run, Internet searches for that term and specific clothing items, such as “low-rise pants,” surged. Similarly, Stranger Things influenced the revival of 1980s fashion.
Affordable luxury. One of the earliest shows to influence viewers’ wardrobes was Sex and the City. Although the outfits showcased in the show were often out of reach for most viewers, it became a phenomenon when fashion websites began promoting affordable alternatives to help fans replicate the looks of the main characters. The series continues to resonate with audiences through its sequel, And Just Like That..., which is understandably one of the star categories on ShopYourTV.
This trend isn’t isolated. The chic style of Emily in Paris and the Regency fashion of Bridgerton have also inspired Internet users to seek similar styles. They do so not only from stores but also through social media tutorials.
A sign of identity. Beyond mere fashion or fleeting trends, clothing serves as a means for the fan community to find cohesion and a sense of identity. It occupies a unique space between merchandising and cosplay, allowing fans to connect with fiction in a tangible way (unless, of course, you’re a Game of Thrones fan).
Buy more and better. While platforms such as ShopYourTV, WornOnTV and Spotern currently provide the best access to clothing featured in beloved series, we may soon see a significant shift in this landscape. For instance, the ads on Prime Video will soon allow viewers direct access to Amazon’s store from within the show, simplifying the purchasing process for items that appear onscreen. Naturally, this may lead to the inclusion of promotional content, which raises concerns.
Additionally, the use of AI in streaming advertising, which has already been pioneered by major players like Netflix, will also impact how viewers shop for clothing they see on their favorite shows.
Image | Warner Bros. Discovery
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