Meme

This is why you've been seeing the phrase, "Montoya, por favor" everywhere.

Hopecore thrives on TikTok by offering packaged hope, while the same platforms that induce anxiety promote its remedies.

In short, it’s not that deep. It may not even last that long in the mainstream. That’s not stopping the grifters, though.

The latest viral meme carries a concrete meaning and aligns with the zeitgeist. This vital carelessness is now countercultural—and almost aspirational.