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Ricardo Aguilar
WriterMobile tech writer and analyst. I studied Psychology, but I've been working in the consumer tech field for the last 10 years. Interested in motor projects and new forms of mobility.
Alba Mora
WriterAn established tech journalist, I entered the world of consumer tech by chance in 2018. In my writing and translating career, I've also covered a diverse range of topics, including entertainment, travel, science, and the economy.
When it seemed that the U.S.-China trade war was calming down, DHL Express announced a temporary suspension of all shipments of more than $800 destined for U.S. consumers, regardless of the country from which they’re shipped.
This situation has created an ideal geopolitical context for two of China’s major e-commerce giants, Shein and Temu. As such, they’ll implement a plan they had considered even before the tariffs took effect: raising prices.
No more shipments. DHL’s suspension of shipments began on Monday and will remain in place until “further notice.” The company said this change in its delivery policy is a response to significantly stricter customs controls.
While this move comes amid an ongoing trade war and evolving tariff regulations, the end of the “de minimis” exemption has been on the agenda since the start of the year. Companies such as Shein and Temu were prepared for this shift.
The de minimis loophole. DHL’s decision to suspend shipments of more than $800 isn’t arbitrary. For years, trade between China and the U.S. has benefited from the de minims exemption, which refers to all packages valued at less than $800.
Until now, these low-cost parcels could enter the U.S. duty-free. Platforms such as Temu and Shein have exploited this loophole for years to offer especially low prices.
Shein and Temu’s stance. President Donald Trump’s new tariff policies have eliminated the de minimis exemption, closing the legal loophole that both companies relied on. In response, Shein and Temu recently shared a nearly identical message with their users, indicating that they’ll raise prices.
“Due to recent changes in global trade rules and tariffs, our operating expenses have gone up. To keep offering the products you love without compromising on quality, we will be making price adjustments starting April 25, 2025.
Until April 25, prices will stay the same, so you can shop now at today’s rates. We stand ready to make sure your orders arrive smoothly during this time.
We’re doing everything we can to keep prices low and minimize the impact on you. Our team is working hard to improve your shopping experience and stay true to our mission: making fashion accessible for everyone.”
May 2, 2025. Both Temu and Shein are set to raise their prices on April 25. However, the key date from a legal standpoint is May 2, given that it marks the end of the customs duty exemption for shipments valued at less than $800.
Additionally, any product imported from China is subject to tariffs exceeding 100%, making price increases unavoidable.
Image | Dick Thomas Johnson
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